food truck events
now browsing by category
There were quite a few great corporate food truck promos in the summer of 2014 but there was one clear winner, in our humble opinion. Shutterstock Premier went all out with their #brilliantbites campaign, giving out tons of cool swag, including: notebooks, usbs, decals, magnets, and so much more, in addition to serving an array of authentic Los Angeles style street tacos.
The two week campaign was a clear winner, with a well-planned route targeting production companies large and small to introduce their new high-end video library. The tacos were simple but delicious and guests regularly came back for seconds and thirds, allowing extra time for socializing with the dynamic brand ambassadors from Shutterstock.
The campaign was tied-in to social media with the #brilliantbites hashtag, allowing anyone who posted an opportunity to win a GoPro.
The truck was provided and run by industry leader, Roadstoves.
Well done to everyone involved.
Summer in a city as vast as Los Angeles is a time for community building affairs and food-centered festivals. While there are many events to choose from this summer, here are a few diverse options, where you can find some of LA’s best food trucks stationed at.
Saturday Night Movies
This summer, there are two movie hosts offering a large selection of movies to see every Saturday night. The first, Street Food Cinema, will be having events in Glendale, Pasadena, and Downtown LA. Occasionally, Street Food Cinema will show movies at two locations offering an option between two different genres. The second host screening movies this summer is Eat See Hear, which will primarily occur in Santa Monica, Brentwood, and Griffith Park. At these separately hosted events, in addition to seeing a cult classic film, you can listen to live music and nosh on delicious grub from a gourmet food truck!
Featured food trucks at these movie events include Roadstoves’ very own Baby’s Badass Burgers, Canvas Truck, Currywurst, The Greasy Wiener, The Schmuck Truck, Roll ‘N Lobster, The Grilled Cheese Truck, The Lobos Truck, Steel City Sandwich, Joe’s Pizza, and The Melt.
LA Rib Fest
LA’s first ever Rib Festival will be occurring on July 13th in Chinatown. Showcasing ribs and sides from local chefs, the LA Rib Fest is a must for foodies and barbeque connoisseurs. David Danhi of The Grilled Cheese Truck and Chris Oh of Seoul Sausage are amongst the twelve LA chefs participating. In addition to the abundance of chef barbeque specialties, there will be desserts from local bakeries, two mixologists, and craft beer and soda. With so much variety of delicious summertime barbeque to indulge in, you won’t want to miss LA Rib Fest.
Abbot Kinney First Fridays
Every first Friday of the month, Venice celebrates their local businesses, restaurants, musicians, and artists during this street fair on Abbot Kinney Boulevard. During this event, in addition to enjoying local entertainment, you can eat at any of the gourmet food trucks that will be lined up amongst the crowds in the street. It’s important to note that First Friday will not be occurring in July, for it falls on July 4th. However, on August 1st food trucks like Kogi BBQ, Baby’s Badass Burgers, Roll ‘N Lobster, Coolhaus, and The Greasy Weiner will be waiting to serve you up some good eats!
Chinatown Summer Nights
On July 12th and August 9th, take the family to Chinatown for a summer block party! From 5pm – midnight, you can watch live culinary demonstrations, participate in Chinese cultural workshops, dance to and listen to local bands and DJs, shop at an artist and flea market, and indulge in gourmet food trucks! With a plethora of activities to participate in, Chinatown Summer Nights is great for a family-friendly evening or a fun date night! While there, be sure to look out for these Roadstoves’ food trucks: Kogi BBQ, The Lobos Truck, and The Greasy Wiener!
Just ask Netflix. The company recently promoted their acclaimed show “House of Cards” for Emmy consideration with a free lunch from a gourmet food truck for any eligible voter. As a clever tie-in to the show, the truck masqueraded as Freddy’s BBQ, a fictional barbeque restaurant frequented by the character Frank Underwood, played by Kevin Spacey. The House of Cards food truck was not only a great success it is also an example of food truck advertising done right.
While not the first show to use a food truck promotion (HBO’s “Dexter” once used an ice cream truck and Netflix also previously set up frozen banana stands to promote Arrested Development), this particular food truck went the extra mile to impress. “I appreciate your vote,” adorned the rented food truck, custom designed by food truck industry leaders, Roadstoves, along with menacing images of Underwood and his wife, played by Robin Wright. They didn’t skimp on the fare, either, offering ribs from the Rollin’ Rib BBQ food truck and were said to have even made the occasional home delivery to certain voters.
Most importantly, the promotional food truck, along with other marketing efforts, resulted in nine nominations overall. “House of Cards” also made Emmy Award history, for being the first digitally distributed series to earn a major nomination. Not bad for a 10 day food truck rental and a little bit of marketing know-how.
But did Netflix’ campaigning go too far with their food truck promo stunt? The TV academy currently has no rules or limitations in place. And even if it did, it is probably best answered by Robin Wright’s character on the show, Claire Underwood, “my husband doesn’t apologize, not even to me.”
Be sure to catch The 65th Primetime Emmy® Awards this Sunday and see how they fare.
Congratulations to “House of Cards” and David Fincher for the Best Directing win at the Emmys!
“House of Cards” also won for Casting and Cinematography at the Creative Arts Emmys.
Petaluma Poultry Co is the latest company to take to the streets to promote their product with their “Support your local chicken” food truck campaign at the 39th Solano Ave Stroll event in San Francisco.
The one day event has been called the “oldest and largest street festival in the San Francisco bay area” and Petaluma was one of 50 official vendors as well as a key sponsor for the 2013 event. The Solano Stroll attracts thousands of guests from within California as well as surrounding states to a two mile stretch in Berkeley, California.
Their efforts were not in vain, as they served over 2000 people in a single afternoon from a well-branded, custom designed rented food truck. Offering their very own organic chicken sandwiches on King’s Hawaiian buns with original BBQ sauce and deep fried chicken wings with homemade dipping sauces, the campaign was short but effective.
In recent years the event has embraced gourmet food trucks, making the addition of the Petaluma promotional food truck seamless. Indeed, it was no small feat. Advertising on food trucks can be a time-consuming project with much to consider, including: cost of rental, permits, design fees and installation, training and staffing, catering and various legal concerns.
To maximize ROI, the 40 year old organic poultry company turned to Roadstoves, another company with decades of experience. Roadstoves provided the truck, graphics (design and installation), staff, and training for the Petaluma promo as they have done in the past for various corporate food truck promotions.
Congratulations to Petaluma on their successful food truck promotion!